HLC Life Coaching Blog

August 10, 2017

Are You Charging Too Little… FOR YOUR COACHING SERVICES?

TIP 2 of 3
Paraphrased By Work Originally
Composed By Stefan James

In last week’s tip, I shared information from an article by Stefan James that resonated with me so much that I needed to pass it along to our community of Coaches. I received so much feedback that I’m sharing additional points from Stefan’s article.
In HLC’s over 20 years of certifying Coaches, one major hurdle for a lot of students is How To Charge For Sessions. Much of this is taken care of in our program because we skyrocket our student’s confidence in their Coaching abilities. Mr. James’s good sound advice and unique perspective can make a massive difference to your private practice.

Here Are Three MORE Reasons Why You Might Be
Charging Too Little for Your Spiritual Life Coaching Services…

  1. Unconsciously… You Don’t See the Value in Coaching Because You Never Hired Your Own Coach. Now you might think “How could that be, I’m trying to become a Coach”. Think about it, how much could you believe in the impact of what Coaching can do… yet you never sought this for yourself. If you didn’t believe it had enough value for you to hire a Coach why would someone hire you? This is more widespread than you might think. HLC implemented the solution into the certification program. All exercises are not only taught to students, but students experience them first-hand to gain a deeper understanding they can pass along to their future clients. HLC’s teaching model is “See One, Do One, Teach One”.
  2. Your Egoic Mind Has a Disempowering ‘Victim Story’ About Why People Won’t or Can’t Afford to Pay You More. Yes, it’s true that many people have been out of work for a long time. But much more are still working, and of those, a clear majority are making more money than ever. And, let’s not forget the fact that coaching is the 2nd fastest growing profession in the world.
  3. People Frequently Measure How Valuable Something is By How Much It Costs. The fact of life is that your Spiritual Life Coaching clients will put more effort into their coaching sessions because when they pay more, they will want to make sure they get their money’s worth, which many Coaches discover after raising their own fees.

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Are You Charging Too Little… FOR YOUR COACHING SERVICES?

TIP 1 of 3
Paraphrased By Work Originally
Composed By Stefan James

I came across an article by Stefan James that resonated with me so much that I needed to pass it along to our community of Coaches. In HLC’s over 20 years of certifying Coaches one major hurdle for a lot of students is How To Charge For Sessions. Much of this is taken care of in our program because we skyrocket our student’s confidence in their Coaching abilities. Mr. James’s good sound advice and unique perspective can make a massive difference to your private practice.

Here Are Three Reasons Why You Might Be
Charging Too Little for Your Spiritual Life Coaching Services…

  1. People Perceive Spiritual Life Coaching as a Highly-Personalized, High-End Service That’s what they’re looking for, and it’s what they want to buy. When you charge less, consciously or unconsciously, to the potential client you look like a bargain- coach who will deliver on bargain results. An HLC Spiritual Life Coaching session provides dramatic results, and if the price tag is inconsistent with that, you run the risk of either confusing people, or consciously or unconsciously, people will think “If it costs that little it must not be that good”.
  2. When People Buy a High-End Service, They’re Saying to Themselves, ‘I’m worth it!’ And that’s the feeling they want to experience. When someone decides it’s time to hire a Spiritual Life Coach to help them transform their karmic ‘learns and burns,’ that’s the pleasure principle that they want to feel. Subliminally, they may feel skeptical if you don’t charge them at least an industry standard coaching fee like any professional psychotherapist, MD, chiropractor, etc. would.
  3. The More Clients Pay, The More Value They Expect. Your high-paying clients will work harder and achieve more because they have more “skin-in-the-game”. And they will be less likely to quit, too. Think of it this way, every time you raise your rates you want to think to yourself ‘Wow! Now I have to deliver that much value!’ and that’s a good thing.

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